Tuesday, April 08, 2008

It takes two to tango?

That's a dance of passion with a lot of to'ing and fro'ing right? At least it looks great and entertains. Unlike most serious climate-related discussion.

Newsnight - Monday, 7 April, 2007

Well, there's a big climate surprise.

Another Newsnight twofer with only protagonists from opposing poles ('scuse pun - I wonder if they bumped there into any reporters/advisers/analysts/gurus left who are not en route to Beijing, doing a slot about melting ice due to folk flying up there to do slots on melting ice).

One saying there's nothing to worry about so let's do nothing much (ps: there's a book to plug and he used to be 'something famous..ish'), and the other saying there's heaps to worry about, so let's do lots less (but keep the funds coming).

I meanwhile, remain none the wiser. Still.

Is there anyone who might get on screen who is not in the pay of someone or servant of a rigid agenda in this regard?

Now things are getting really serious!

As reported in the Inquirer.

Australian and New Zealand Pubs are going to run out of lager beer as the shortage of malting barley hits!

This is an effect of GW that is going to cause real panic!

Addendum(Junkk Male): I'd been looking for aplace for this: Challenges ahead for brewers' 'green' beer drive

NEWS/Commercial PR - Educational Tool for School

PR as supplied, with edits for space.

NEW RESOURCES TO HELP TEACHERS ‘THINK CANS IN THE CLASSROOM’

Novelis Recycling has launched free site ‘Think Cans in the Classroom’ as part of its ongoing programme to link aluminium recycling to core curriculum subjects. The web-based resources provide a range of interactive activities for teachers in primary and secondary schools, plus supplementary information for parents and pupils.

Novelis Recycling has developed the resources in close consultation with teachers and education professionals; including experts from Catalyst Science Discovery Museum
and Thinktank, Birmingham Science Museum. In addition to updating the site’s existing resources for primary schools, new features have been added, including lesson plans for Key Stage 4 (14-16 years) Enterprise and GCSE science.

Think Cans in the Classroom also includes updated resources for primary schools, with activities that can be used across the curriculum in subjects ranging from Science to Design Technology. There is also information for parents to help them reinforce children’s learning at home.

It's not just me, then

CARBON OFFSET - IS THIS A MARKETING PLOY RIPE FOR DISCREDIT?

'..got me thinking...'

You and us, all, mate!

For a start, I first of all defy anyone to come up with a clear, coherent notion of what these 'carbon' prefixed notions (offset, neutral, footprint..) actually mean, much less as tangible, trustworthy measures of positive enviROI when put into 'practice'.

It's such a pity. I am no great fan of targets, but in the great scheme of things some measures of what is happening are needed to get a handle on what is going on... at the very least to figure out what may or may not be helping.

But it has all become such cowboy territory, pretty much the whole lot has become totally tarnished, especially in the key area of consumer awareness. And in so doing has dragged some potentially worthy areas down with it all.

I try and stay objective, and informed. But thanks to all that has gone down so far I find it hard to find greet any initiative/message that has 'carbon' in it, and especially when in marketing materials, with anything but an already well-cranked eyebrow.

It simply conjures up visions of those silly bankers in some Andalusian retreat trying to brainstorm up the next superficial spin, to cover up rather than actually addressing the real issue.

The environment can be a great opportunity to see gold in green, but only if the mindset goes from trying to address it as a 'problem' to be 'dealt' with. Or purely exploit short term.

It can indeed be a great opportunity, but only as part of an overall ethical whole, and not just to score a quick bit of PR or slogan.

There is a crying need for some measure, including gold-standard, peer-reviewed provenance chains, that the individual can trust, to help them arrive at an informed decision (and not just a sop) in their purchasing patterns.

But on past and present evidence, from international governance to national commerce or even media involvement, I am not holding my breath (well, we all might have to soon, but that's another story).

What a hummer!

This from WhatCar had me smiling somewhat.

Seems that Hummer have made huge inroads into improving the efficiency of their engine for the Hummer H2 (Yours for only £48,995!!).

The new engine has reduced CO2 emissions 20%, some 100g/km. Sounds great, doesn't it? But the new engine still emits a stonking 412g/km!! Oh, and its fuel economy has improved from 13.2 mpg to 16.2 mpg.

Still, I reckon it demonstrates that even the really 'dirty' players in the auto market are starting to take note that humanity needs to do something about reducing carbon emissions.

NEWS/Commercial PR - And the next logical step is... reuse!

What's not to like about Lush? Even the name gives you a warm fuzzy glow. Well, now their packaging can make that feeling radiate from within even more... by becoming made from recycled plastics.

PR as received, with the usual edits for space:

LUSH COSMETICS SWITCH TO 100% RECYCLED BOTTLES AND POTS
Brand Lush have launched 100% post-consumer recycled bottles and pots. They know that the best kind of packaging is no packaging at all, but recognise that some packaging is necessary, for liquid products such as shower gels and moisturisers, for example. This initiative means that they save about 115 tonnes of CO2, and are also saving nearly 90 tonnes of virgin plastic or 900 barrels of oil each year. The plastic in the bottles and pots can also be recycled again, and customers are encouraged to reuse* or recycle themselves, or to bring clean pots back (to encourage customers to do this Lush are offering a free fresh face mask for every 5 empty pots brought back to the store).
*Top start. But another reason we're running this feature is that we're hoping to persuade them to also upload their range details, as have the likes of those nice folks at ecover, onto the Junkk.com site to see what can be made of them afterwards as well! Which kind of works for all in the mix... consumer, brand... and planet:)

A voice in the wilderness?

Like I can get this lot to change their minds: Striking a balance on climate warnings

Navel-gazing is, one has to concede, hard to resist. And for some it can be profitable. While there's no doubt that some self-analysis can be worthwhile, if not downright necessary.

This piece raises some key points about the mindset of what, I rather suspect, is a vocal minority, and generally from the extremes of the (Probably man-worsened, negative impact - my preferred prefix) climate change 'debate'. And it is a fair complement to another, raised recently on these pages, which sadly was closed for comment before any could be made:

http://junkk.blogspot.com/2008/04/ears-of-babes.html
(now I have.. a cheeky fix, sorry)

I prefer not to get into these endless 'tis/t'isn't happening' matches as they seem, frankly, unwinnable exercises in going nowhere... if loudly and painfully.

And with the vast pressures of environmental issues having to be weighed against the equally potent influences of economic factors on a finite living space with increasing population, I have nothing but sympathy with those in power sincerely (important distinction) trying to understand where 'we' are, where 'we' are going, need to go and hence make some well tricky decisions whilst keeping their jobs.

But as a matter of principle, in motivating more than those who just like to tick a box or score a debating point, I'd simply like to advocate that those who truly do care about the future, and would like to try and influence our progress into it (I was going to add 'for the better', but that opens new cans of worms) spend a wee bit more time on encouraging the positives. And certainly a lot less blowing up, and blowing up over the all too frequent nags, nannies, bans, woes, fines, guilt trips and other less than inspiring or motivating methods that are mostly being used to such 'great' effect (not) in getting the majority of the public as individuals to try a bit harder to change their collective lifestyles.

Seek end-benefit-driven, reward/incentive-based actions, make them work and share their successes. And people may well get on board. Seems to work with most advertising in our consumer-driven systems.

Endless doom and gloom is not the best motivator. Which is why life assurers don't sell policies based on 'You're gonna die!' as the primary message, no matter how accurate and to the point it may be.

But sadly, 'Good News' is accepted as a tough sell in the media world. Maybe time to rise to the challenge of making it work... and profitably?

Yes, the title does say 'striking a balance', which seems to accept that the near total commitment to 'we're all doooomed' is not working, but I fear the advocacy to seeking a new way of persuasion is too little... hopefully not too late.

I just want to achieve a result. Don't care too much how it's done, so long as it is done well, for the right reasons... and quick.

CATEGORY - COMPETITION - Post-it/Win a Smart Car

Now, these are without doubt 'commercial', but as they are enviro-related (with, usually, a 'green' prize) I figure they are a 'worth-sharing, 'why not?'. As advised:

WHEN: Now.. 'til the 29th of April
WHAT: Buy it. Plant it. Win it.
WHAT... MORE?: Via the URL
HOW MUCH: Well, you do need to buy some Post-its
URL: http://www.3m.com/intl/uk/GetSmart/index.html?WT.mc_id=www.post-it.co.uk/getsmart
COMMENTS: I have some views on whacking a fir in the firmament at the first offsetting opportunity, so make sure you think it's kosher..

AND NOW, AN APOLOGY...

I just got this:

'Unfortunately the survey was posted on several promotional websites without our permission, resulting in a very high number of unwanted survey responses which we are unable to separate from valid responses received from our selected addressees.

We have therefore had to abort the last survey and discard the information but we are still keen to receive your views and kindly ask you to complete the survey again.'

Well, guys, good luck with that. I get a bazillion emails a day, and this one struck a chord as a not bad freebie. I'm sorry if I passed on what I got as a mass email 'without permission', but frankly didn't think I needed any, and didn't see any advice on restrictions to entry or broadcast. However, my apology is to all I shared this with who it seems, like me, pretty much wasted their time on a bit of marketing that was not exactly well thought through, or at least explained. I wonder if it will pop up in the ASA adjudications.

Monday, April 07, 2008

CATEGORY - BOX-TICKING

Had to be kicked off, for all the good it will do...

Guardian - Ticking the boxes

I think we need funding to do a study into all the funding for studies into the sheer waste of time, money and space that is represented by the exponentially-growing box-ticking industry and those who gravitate into it with agendas above and beyond simply making sure what is happening is happening for good reasons and a decent ROI to those paying. It might go a long way to explaining how and why a pot of money is a) denuded on self-serving empires before any is allocated and b) what's left usually gets to go to some very odd places indeed.

Ears of babes

It's one of those odd 'cock-up... or something more significant?' moments when dealing with our 'major' media and their 'free' blogs.

How do you tell your children about climate change?


A thoughtful piece, which I thought deserved a thoughtful answer.

However, for some reason, comments were/are 'closed' almost as soon as it went up. I don't really pretend to understand the technical reasons, but as a policy it's hard to think why. By my way of thinking, once up stuff should stay up, and can be added to ad infinitum thereafter. This message, on such an innocuous piece, seems downright weird.

Anyway, as the question was posed I felt an answer was/is appropriate, if for no other audience than myself... or you if you are still reading.

The word honesty is used in the piece, and I think that is core. I am luckier than the author in that I do not 'know' as much as she obviously does, so when it comes to consequences I might be less prone to kick off by trying to terrify them.

Thing is, they are getting bombarded from all quarters, and as one of their life guides, along with the missus I do see the need to be there to help wherever possible; a bit of context here, an amplification there... and even the odd 'well, do you believe everything everyone says no matter what?'.

I'm not too sure what they are getting served up as part of the curriculum at school, but thought being shown 'The Inconvenient Truth', even with a side order booklet of 'what it should mean is..' was not the best I'd have hoped for. Especially as many teachers might not be at the cutting edge of knowledge on the issue which, as one who is middling at best is, if we're honest... 'we don't know, but best to get our heads around it now as it might well be very important, though not as important as getting re-elected, generating funds or boosting ratings'.

I certainly was not giving 'em green books at age six, especially any that try to justify their cover price and (often very worthy) contents with a bit of preamble as to why all this stuff might be best to get on board with... NOW!!!!!

There's also a slight danger they might buy too much into the token Twee-Green notions of 'more and more cars on the roads. Maybe too many planes too. Maybe trains as well, but only a little bit' but, as noted, that does allow one to segue into the notion that maybe it's more '...because we had too many lights on too'. After 11 years I am still switching off after them mind.

Thing is, reading such as the Guardian and books like this made/makes me feel really worried, too. And yes, I still feel miserable thinking about it now. Maybe I should, but it's no way to live life to the max. Trust me. I am often in a blue funk bunker mode just trying to figure out what to do, because doing causes stuff, and stuff causes...

So I sure as hell will be doing all I can to ensure my kids learn to live theirs fully whilst also having as good a grounding as I can give them to use only what they need, and to waste as little as possible. In as positive, rewarding and entertaining a way as I can concoct.

Too late for me, but I don't think worry and misery are the best motivators around.

The single greatest threat...

A piece (front page admittedly), by a scientist (not an insignificant one, mind) in a paper (well, speaking of 'significance'... Climate target is not radical enough - study

Meanwhile, the rest of the media and government are a bit busy elsewhere today, tomorrow... next week...

I know I don't usually 'go here', but no wonder this is proving tricky for the public/consumer to get their heads around in terms of truth, priority, best actions...

Connecting Dots - Aunty & ASDA

Just saying's all...

BBC denies £6m raised in sponsorship deals is 'advertising through back door'

Figures obtained under the Freedom of Information Act showed that since 2003 the BBC received nearly £6m from sponsorship deals with the likes of Coca-Cola, Procter & Gamble and Asda for 25 live events

Whodathunk?

Junkk archive

Junkk archive

Addendum: Just watching Breakfast TV on Monday morning; Masai Mum's use FLORA, apparently. Looking forward to my cut of the ad revenue, guys.

Sunday, April 06, 2008

Sunday Highlight

Sadly not in the more common sense of the word, but rather something I feel needs sharing and passed around.

It's about a piece from the BBC site which I noticed and noted. But as I have decided to refrain from most, if not all 'tis/t'isnt (PMWN)CC/AGW arguments for some time I didn't pop up here.

At the time I remember thinking 'O....k, that's a new twist. How long before we get the usual suspects twatting about arguing over this one based on the misuse of the word 'warming' when the climate is behaving damn oddly... both up and down?'.

But at least it was a factual piece, and part of the story. Only, it seems it wasn't telling quite the story some obviously thought it should. And so it seems it was changed.

I am not sure that in so doing, they have helped the cause a lot. And in an era when all these funky archive sites exist, and have legions ready, willing, able and talented enough to trawl them, it makes one wonder just why the BBC thinks it is any different to 'Tricky Dicky' Nixon, and won't get caught.

Here's a wild notion. Tell the truth. Be objective... and let the public think for themselves in trying to decide. That way trust is mainati... oh, heck, who am I kidding? I wouldn't accept a darn word they come out with, at least on anything that involves competing agendas (which is pretty much everything, from CBeebies history lessons to Newsnight twofers'.

Just a shame I am looking at the hiked bill I have to pay to be fed it.

MUFTA - Flaming

It's a new acronym: MUFTA (Metaphor (Unfortunate) For The Age)

And I am not starting off with an enviro one, but just feel like sharing.

I was just watching the news and thought what I saw applicable to kick off.

A minor ex-TV kids' show 'celebrity' gets top billing on Sunday TV through being targeted by a human rights protester whilst participating in a PR stunt first dreamt up by Josef Goebbels, staged by a totalitarian regime feted by a theoretically ethically-driven democratic host country with stuff to sell and its eye on the future.

Welcome to the world in 2008. Now what was/is the Olympics about again?

Addendum - Quote of the day (referring to the, um, minders/bouncers):

'What has Great Britain become when we let foreign government heavies roam our streets beating people up? Do we not have enough of our own home grown thugs in uniform to do that?'

From what I saw I think they were both well represented... and already competing. Faster! Higher! Stronger!

BBC - Newsnight

Gaurdian - This sporting fiasco

Peas in odd pods

An oddity, which I merely share because it highlights the slight disconnect between the various protagonists in the recycling systems: consumer, manufacturer/retailer & authorities.

I repeat I don't mean to pick on Morissons; they just happen to be where I shop. Also they are at least trying.

But this one has me flummoxed. Two packs of frozen veg in two plastic, branded packs. Yet one is recyclable, and one is not. Why on earth would that be the case?

Sorry, this is just soooo cool

Nothing to do with the environment, but I just had to share this: 'Jules Verne' pictured over UK

It's not for the story as much as the image at the bottom, where the satellite is tracked real time (look how fast!) over the globe. Awesome.

I'll add the site to the IT Tools page.

Government & Innovation

I still am unsure they should go together in the same, well, anything, really.

Telegraph - Towards innovation or inertia?

ps: After too many years in the ad game, often working with public sector sloganeering, I have to say that anything that starts with 'Towards...' is shorthand for '...with no intention of actually ever going there, but simply giving the appearance of intending to'.

It's just a pity it seems to cost (us) so darn much to have them trot out this nonsense so often.

I have a simple question: why?

Labour 'killing Britain's renewables industry'

It really seems to defy logic, if nothing else.

And I don't mean the enviROI aspects, I mean what really matters: political, PR, green-spin, etc.

Why are the government in power, seemingly so keen to look green ( at least), being so utterly vague on their support for the hoem alt-eng industry?

At the very least, they have presided over the encouragement of a nascent industry that now, through a bunch of goal-post changes, looks in real danger of collapsing, taking a bunch of decent folk trying to deliver some real alternative options with it.

And with hardly any sensible commentary from anywhere on the reasons, and certainly near zero from the horse's mouth. Bizarre.

Gold in green guilt

I am doing something wrong. I am not charging enough. Well, anything would be a start.

It started so well. It's not often that something whacks you right between the eyes, and this really spoke to me, at least initially:

Green sweep
Oliver Bennett is a devoted recycler with a problem - a surfeit of plastic bags, bottles, cans and 'spare' kettles cluttering up his life. Until he calls in an expert ...

'A surfeit' hardly starts to describe the store of bit 'n bobs the Junkk.com warehouse (ie: our loft, basement, outbuildings... I keep making 'em to cope, and they are not pretty being mainly out of reused materials), so this seemed like a godsend.

Trouble is, turns out the piece doesn't really answer my problem... or the one posed above.

And the solutions all seem a bit trendy... and expensive. In fact buying even more things seems high on the list.

A few useful websites, but I think all are on Junkk.com or this blog already. And none, as far as I can see, help you deal with a surfeit of plastic bags, bottles, cans.. etc. The kettle maybe, but only if it works. I have 4 that don't.

So I head for clutterclinic.co.uk. More of the same really. Plus book, plus consultancy fees.

I think I'll stick with Junkk.com, but to help you find uses if you can't bear to throw things out, it looks like my mission to help this 'physician heal thyself' needs to keep searching for solutions. One thing I will concede, from personal experience, are the dangers of letting too much tat build up, and get on top of you.

But not at £60 an hour on top. That would just add to the stress.

Inside the green mind

A piece in the Guardian (where else?).

It's costly having a carbon conscience

And if one of their own can't seem to sort it sensibly, then I despair the rest of us (with a lot less money, connections, etc) doing so.

Saturday, April 05, 2008

IDEA - Solar & Reuse... what a combo!

I was having a surf around the BBC site to try and find out more on their notions on the efficacy of solar, when I happened upon this:

** Set designer creates solar home **
An inventor in Downpatrick has come up with an efficient way of using the sun to heat his water.

What's not to like? Especially as it seems to work pretty well. What I really liked was the reuse of the radiator and double glazing panel; two items in my 'what the heck, they may yet find a use' pile at the end of the garden. Ok, it's rubbish dump.

Actually, if this has worked as well as the piece indicates, I have a few notions of my own that would possible improve the efficiencies of this set up. There are actually scores on the web, from all over the globe, some a lot more sophisticated, but every bit as easy to make, and from spare 'junk', so maybe this can become a mission.

To the shed!!!!

PROF's POSER - Solar, so long...?

Just watched a series of BBC Brekky slots on solar.

Here's a pretty bald statement: 'It's not going to save your bank balance so you'll just be doing it to save the planet'. That'll have them rushing to sign up at B&Q, for sure.

In fact, in a later piece with two commentators, a chap from the Green Alliance (Pro) and a Prof. James Woudhuysen (less so) the knives were pretty much out for any financial sense involved in advocating the things... at least as good ROIs. The GA guy at least was flying the flag for 'better than nothing', at least in an enviro sense.

So in mitigation the talk turned to subsidies.

It was a pity not to have a government spokesperson present (who are scarcer than hen's teeth on anything these days, as it is all pretty much falling down around them and the bunker boys seem to have decided that absence makes the voter grow forgetful) to actually discuss why the support to help such microgeneration is so woeful.

I had to disagree with the good Prof. on one point, where he said that what we do at home doesn't matter at it all takes place at the power stations. True, but if we are not drawing from the power stations then we are surely acting in some mitigation on an individual level where the big boys seem to be failing at every turn on the big stuff?

But there is still one area that still troubles me. And I can't yet get a handle on it from guys paid, a lot, to deal in this area of expertise.

That is the enviROI. What if the planet doesn't get saved either? I don't know, but before committing to what seems a poor financial choice for sure, I'd certainly like to be more certain it is helping the kids' futures if I choose to take the hit for other reasons.

The point was made that these things currently only pay back over a few decades... but that is also their lifespan. What are the consequences in pure eco terms of their being made, shipped, installed, operated, maintained and then being disposed of, when weighed against the obvious benefits of their producing 'free', clean, solar energy through their lifespans?

Is solar heating sensible on any measure in the UK?

ADDENDUM:

Following Dave's suggestion of where I should go in the comments section, OK, I should clarify, and hence have added the key word heating in the last sentence above.

Because here I am referring to the major rooftop installations that are touted, and were featured in the slot, to heat your water and/or home.

My Solarventi dehumidification system does a pretty good job and today, despite it being chilly, is whirring away in the sun, at least for the last few hours, and with luck, a few hours more. I recall we sat down and figured out beforehand the pros and cons based on the purchase costs and operational logistics in comparison, in this case, to an electric dehumidifier running essentially 24/7, 365/365.

I believe we assessed a payback period of around 3 years, which is way within the lifespan of the unit, and therefore a worthy investment simply on cost grounds. I actually think we may need to extend the time period to account for our rather dire national delivery of sun, and the simple problems of getting it on panel when it shines around trees and neighbours' houses (especially when the angle is lower in the winter months). But even so I consider it well worth it. In addition, thanks to the relative lack of moving parts (though many other solar installations are relatively free as well) the maintenance is essentially zero and the lifespan hence very long.

Hence I am pretty confident that both the ROI and enviROI are in the + column.

But this is my point. Especially with stonking great outlays required on the major efforts, the lack of government support and very vague guidance, householders need to get to these figures quickly, easily and with confidence that they are doing right, if not by their pockets but also by the future, too. Do these exist, and if so where?

If our national broadcaster, who is by no means shy when it comes to green advocacy and often none too challenging to all the considerations pro and con, can pretty much damn 'solar' in all its forms in such a piece with the faint praise of 'only being good for the planet', and tar all beneficial aspects with the near certainty of being a financial negative (probably inaccurately, even for some solar rooftop systems - the Germans seem to be doing OK), it seems clear to me that where these things are worthwhile we need clear means to find out and reply upon.

Hence as this is a Prof's Poser I'd welcome information that can be shared to counter this view.

Friday, April 04, 2008

The end of the cheap takeaway?

Think it will never happen? Think again, as it looks more than likely given that the cost of rice, the staple diet of some 3 billion inhabitants of our little lump of planetary rock, has jumped from $580 per ton to $760 per ton in a matter of a few weeks. A ~30% increase in price simply cannot be absorbed by most outlets, and on top of ever increasing energy bills, huge rises in transportation costs, we should all be prepared to spend a fair bit more than we have been used to on our Saturday night 'special fried rice' and curry sauce.

But the full story, and its potential impact worldwide, from the Toronto Star, seems to have escaped most of the world's meejah. (Well, ours are far more heated up about plastic bag bans, council taxes, the credit crunch, MP's expenses, some head honcho from F1 who has supposedly been enjoying himself a little too much, and what's happening in Eastenders!)

For poverty stricken people in parts of Asia (a large proportion of that 3 billion souls), where 50% to 70% of their tiny subsistence income goes on food, the situation looks dire. And given that demand is ever increasing, with transport and energy costs doing the same, and with an extra 70 million mouths to feed on our planet each year (now that's what I call a damned scary fact!), the long term outlook appears grim.

And wheat and corn prices are still rising too. Maybe I should bring my forecast of the £5 loaf by 2015 forward a few years?

Category - GLOBAL CLIMATE DISCUSSIONS

Yes, another category. I think it is time to bring all the various international attempts at 'doing' 'something' under one umbrella. Kyoto, Bali, etc.

I just hope I don't depress myself. The chronological list as it evolves will be interesting I guess.

Guardian - The road from Kyoto - Or... no way to run a planet (other than down)

CATEGORY - CSS (Carbon Capture & Sequestration)

This has cropped up enough now to warrant its own category. I am sure there will be more to come.

Guardian - Carbon ambivalent - Some facts of note. And the main piece rather highlights a major problem in that 'green' groups are arguing, which doesn't play well with public, put plays very well into the hands of those of a more statist mindset. The thread comments also pretty soon dissolve into 'tis/'tisn't CC arguments, though some 'optimists' have noticed that it's not being called 'global warming' any more. I wish I got paid more for my consults. With a cold snap this weekend advised, it would not have been a great way to phrase our funky weather patterns.

Thursday, April 03, 2008

Solar activity not responsible for warming

That's the conclusion of research from Lancaster University reported by the Beeb today.

Now this was a key piece of evidence (based on Svensmark's theory) used in the Great Global Warming Swindle indicating that the warming of the earth was not caused by human activity.

Seems now to be pretty much debunked as a factor as to why the planet is warming. So we probably really do need to carry on trying to reduce carbon emissions, otherwise we could start to see other unwanted visitors arriving in the UK.

Maybe soon we will need to teleport to a new planet?

BAA, humbug!

Golly, I am having to tread the April Fool plank carefully today. They're everywhere!

But sorry, no, this is not another, late dig at the T5 debacle.

It's about your mates and mine: For we like sheep*

I actually posed the question a few days ago to the BBC:**

Kevin Spacey opines that the BBC is not a commercial organisation and seems to be a tad selective with who or what it 'supports' with its 'advertising'. Bless.

Tricky one I know, especially with the arts. When does getting informed turn into undue promotion?

However, having just watched some fluff slot on dating... again... might I ask if the BBC retains a commercial interest in the company of the ex-BBC employee wheeled out every week to 'comment', but also promote his dating website?

And I got an answer! You won't believe it. But I can't print it in public so please email info [at-darnspammers] junkk.com to find out what.

*I just realised how that reads. Maybe it's for the Welsh/NZ audiences.

**By the by, check out the HYS postings and see how many in agreement with KS there are... and where the one putting the BBC's POV across that was highlighted came from. Just saying's all..

Addendum - Newsnight

'Yesterday it was Kevin Spacey... today it's Ben Elton's turn to attack the BBC.'

Of course the biggest joke is the system that decides which comments to 502 er... moderate out.

What's with the martyr attempt?

The BBC is a multi-billion organisation of tens of thousands. Through personal experience I think that a lot it produces is excellent entertainment, and are there are many dedicated to, for instance, objective, informative journalism.

However some, mainly at the top, are not.

Yet when a critique, excuse me, attack, of certain aspects comes in, from any quarter, the corporate knee jerks are to close ranks and try and turn it into a polarised issue that embraces all.

It is a technique that would do your good mate Dubya proud.. 'if you are not with me, you must be against us'.

It's hard enough not to think of BBC as a single, collective group think entity at the best of times, but when those who write the editorial cannot separate out individuals and their actions from the consequences how are the rest of us meant to?

Wednesday, April 02, 2008

in case you missed it

April Fools penguin joke

Must be down to the unique way the BBC is funded.

I thought it was superb.

However, I am amazed at the rather odd relationships that exist with my licence-fee funded national broadcaster these days. This required an ad agency to create and a production company to execute and digital agencies to 'seed'? Was it pro bono? Or is there another funding/revenue relationship at work here?

Anyway, I was totally fooled. I really thought our Tel was flown up to the icy wastes with a full crew, and all ready to get my dander up about the carbon consequences.

So now if they can do this here, can we expect the same every time they feel the need to have a reporter with icicle boogers in a branded puffer standing on something white to tell us something beastly is happening to the icy wastes... because of folk flying all the time to exotic locations?

Beautiful Creatures

I tend to steer clear of overt ecological stuff as it really doesn't fall under the Junkk.com remit, but here's a link from a film director chum of mine's promo of a feature with a famous Chinese actress.

Zhang Ziyi 'A Conservation Story'

He assures me that this lady is very sincere in her advocacy (and not likely to be off by Lear next week to a fur Expo), so the key is how this is impacting on local audience... not usually noted for being too worried about nature when 'to be rich is glorious' kinda comes first.

I guess celeb endorsement can be a good thing, but needs managing very carefully.

I promised I'd pop it up.. and so here you are!

It's good to share

Politicians' lack of commercial experience exposed by survey

They'd be the ones telling those of us mostly concerned with keeping the country going through commerce how to run things, right?

Mind you, we only have ourselves to blame: we're voting them in (well, 25% of 40% or whatever the 'mandate of the people' our stuffed electoral system manages).

More DEFRA initiatives

are announced on the DEFRA website today.

There is the new ActOnCo2 Advice Line which purports to provide "free, tailored, impartial advice from the Energy Saving Trust on how to reduce your carbon footprint." (Hey, stop laughing, I didn't write it!) The EST gets "more than £100 million over the next three years to deliver a broader programme for green homes."

Then there's the Green Neighbourhood Initiative which will give "a green makeover to up to 100 neighbourhoods in England with an aim to reduce their carbon footprints by more than 60 per cent." This one is also delivered by the Energy Savings Trust and is "backed by potentially more than £10 million over the next three years from the Government’s domestic Environmental Transformation Fund."

And of course the CERT scheme comes into effect today which "doubles previous obligations by energy companies to help people make their homes more energy efficient and reduce household emissions. The total investment is estimated at around £1 billion a year for three years."

Anyone else spot the rather strange disparity? The Gov spends 'potentially' £110 Million over the next three years, but the energy company's are 'obliged' to spend an estimated £3 Billion over the same period.

And the difference? Well, CERT will almost definitely achieve something, whilst the EST's new doodads are yet more 'advice lines' and 'initiatives', and we all know what happens with 'initiatives' don't we?

Addendum (Junkk Male): Green drive 'neglects old homes'

There was also an interesting set of questions raised in a post on a safe2say 'government pessimistic' site that was rather spoiled by diving off into some very un-PC territory ranting. I feature a sample of the key points:

'Benn prattles on about "zero carbon homes" and other fantasies like THREE MILLION new homes etc! Hot lines and targets and grand plans and all of this tripe and hot air left unchallenged! THREE MILLION NEW HOMES????
Just where are these fantasy houses going to be built? Just who is going to pay for these homes? How many are council houses? With waiting lists for council homes at record levels and mass third world immigration at record levels just how will services be created to service all these new homes? How many more hospital/school places are needed?
NuLiebour have been allowed to get away with blatant lies about how many houses they are going to build for years now!

I do feel the British public are getting weary of spin without hint of substance.

Addendum 2 - Concern over 'zero carbon' homes - It just gets better, or worse, depending on your view. Well worth a read (net pie chart on consumption). I am intrigued as to how a target can be met when the definition of the measure is still in doubt. It is also depressing how few deem any of these measures as very useful in comparison to a new kitchen, especially when they mostly will save money... to afford the new kitchen. That said, there is a real fear that green means expensive, and that needs addressing. A good start would be by those in power not screwing things so that's exactly what it does mean!

Tipping point?

Just watched a piece on the BBC proposed increases on Landfill Tax being imposed by the guv'mint on Local Authorities... and hence on to us.

I do hope this is an April fool, like the flying penguins (great CGI)**.

Because the other day I opened my council tax demand, and it was not small*. In fact on top of massive increases across the board in other areas, from energy costs, food, BBC licence fee, car tax, etc, I am still trying to cope with a council rise of 4.5%, with police and fire broken out on top at 4.9%.

So when is this new one going to kick in?

And, as noted in the piece, no matter how good at reusing or recycling we might be, it seems it is to be imposed on you no matter what. I thought there were 'per use' proposals in mind, or is that too close to the 'poll tax' nemesis of Mrs. T's era?

I also thought the BBC piece was a bit twee, showing a householder*** strolling out to the garden to deal with the food waste in 3 separate bins. Good on her. But what was not mentioned is the poor sods without such land area options, or the fact that no matter how diligent one is there is going to be a load more that really is very hard to deal with. I have every plastic tray stacked up in the basement in testimony!
________

*Or...apparently not (My house is perhaps the exception?):

PR as received, edited for length (ie: deleting bullsh*t obfuscation from various breeding groups of over-salaried and golden-pensioned senior public parasites, whose empires and personal nests all this is really to fund than any better services):

(CLG) Lowest increase in council tax for 14 years announced

Eleven successive years of above inflation grant increases from Government - and a continued threat of tough action against excessive increases - have led to the lowest increase in council tax for 14 years, and the second lowest ever, Local Government Minister John Healey has announced.

Figures for 2008/09 published today show that the average Band D increase in England will be 4.0%. 265 (58%) authorities will have increases below the 4.1% Retail Price Index, 69 (15%) below the 2.5% Consumer Price Index, 18 (4%) have no increase and three (0.66%) are reducing council tax bills.

Ministers have said consistently that they expect the average council tax rises to be substantially below 5% and the vast majority of local authorities have complied.

"Our commitment to take action combined with our 45% above inflation increase in Government grant for local services up to 2010-11 has helped bring down council tax rises to a fourteen year low, and most councils have contained their costs and budgeted prudently.

The Minister announced that authorities' 2008-09 budget requirements are excessive if they set a budget requirement increase of 5.0% between 2007-08 and 2008-09, and a council tax increase of more than 5.0% in the same period. Authorities must exceed both principles to be designated for action.

All of the authorities designated for action have 21 days in which to make their case. The Government will carefully consider any representations made before taking further decisions.

Information on capping principles, budget requirement and council tax increases for all authorities is available on the Communities and Local Government website.

**Brand Republic - BBC launches iPlayer campaign with flying penguin footage

Penguins

***I owe the lady in question if not an apology but at least a clarification. In her blog - 'The Rubbish Diet' - she makes very clear the case pro and con. And shows herself to be highly thoughtful on all the issues. I still have maintain that I often find the major media less diligent in what they punt out, from slavish agenda propaganda by some government supported entities, to highly superficial scare stories that ignore commercial realities or local conditions such as LAs can face from tabloid rags. The losers, inevitably, are the consumer, and in their confusion or kicking back, the environment.

ADDENDUM - STOP PRESS!!!!

But it's all OK. prices of things such as vacuum cleaners and TVs have gone down. So... let me get this straight... they are really trying to offset trying to put a roof over our heads, eat and stay warm with buying a bunch of tat once a decade?

ADDENDUM 2 -

I am grateful to reader Christine of isitfair (hope I have the correct URL link) for some nice humour, albeit gallows, on the subject!

Tuesday, April 01, 2008

NEWS/Commercial PR - A view from the other side

At least I didn't say the 'dark' side!

Actually it is not a press release, but an article in Marketing Week that I cannot print out for obvious reasons, but can link to: Tesco chief Richard Brasher: Why going green must appeal to the wallet

The reason I have it down as 'PR' is to cover my ethical a**e, as it is a one-sided view. But, that said, in the context of the piece (ignoring a few other Tescoploy-motivated adventures) there is not much I can disagree with.

I've already grabbed credit for inspiring the lightbulb idea for them four years ago, but here's a couple more I can only nod along with (being we've been saying it from the off - I guess that's why some get the big bucks... timing, not originality), especially as we try to flog the RE:tie concept.

'...working hard to help our customers take small steps towards living more environmentally friendly lives. Rather than preying on feelings of fear or guilt to motivate people to change their habits, we are finding simple ways to show people that greener living can be easy and cost-effective.' ... a different tack by making going green something that they will find simple – and possibly even enjoyable. We want them to feel good about their decision to save energy or reduce their waste, rather than feeling that they are being punished, or forced to give something up.'

Hope they reply to our calls soon, then:)

It's going to be a loooong day

Shell, BP and Esso combine to launch new environmental 'A Fuel' with record £5bn budget

Fun, mind:)

Addendum/a:

Gizmag - BigBelly solar-powered garbage compactor - They got me! I don't know if it is or not a wind up, I mean solar, I mea... how much energy does it take to comapct trash???!

NEWS/GO3 - What goes up... should stay up, wherever possible

As reuse/repair, rather than constantly slapping another few hundred acres of low-cost voters on greenfield sites in newbuilds, is high on our agenda, we're interested this one.

Mind you, it does rather read as getting more money into the system first, and not so much (least, as I can see) positively encouraging renovation for release to the market.

Also, I am not sure Ross-on-Wye's commercial retail market can stand the competition from many more charity shops who don't need to pay.

Hmn.

PR reprinted as provided, with the odd edit for length.

New reliefs in force to bring empty buildings back into use

Changes to update empty property reliefs come into force today acting as an incentive to encourage owners to bring empty properties back into productive use, increasing access to existing premises for business, helping to reduce rents and increase the competitiveness of the UK.

Until today, empty commercial property, such as office and retail properties, received 100 per cent relief from paying business rates for the first three months, and were only liable to a 50 per cent rate thereafter; whilst empty industrial properties, such as warehouses and factories, received a permanent exemption from rates. Empty property relief last year cost £1.3bn. It is not right that empty properties are subsidised by taxes elsewhere.

We can no longer justify offering tax reliefs for buildings to sit empty, subsidised by taxes elsewhere, when UK rents are among highest in the world. Manchester for example has higher office occupation costs than Manhattan and Milan, and seven UK cities are in the World's top 20 list for the most expensive office occupation costs.

From today empty commercial property will be liable for the full business rate after an initial rate-free period of three months, or six months for factories and warehouses. Charities, community amateur sports clubs and companies in administration will be granted a complete exemption from rates on their empty properties.

Businesses that rent premises will particularly benefit through an increase in the availability of properties, thereby reducing rents and increasing the UK's competitiveness.

Local Government Minister John Healey said:

"No-one wants to live or work in a ghost town of empty offices and closed-down shops. These changes will help bring empty buildings back into use, reduce rents for small independent shops and create thriving high streets and town centres."

Billing authorities already have wide ranging and tough powers in place to enforce the changes including measures to take action against deliberate dereliction to try and avoid liability such as removing roofs from buildings.

Work is underway with the Local Government Association, the Valuation Office Agency and the Institute of Revenues Rating and Valuation to monitor the impact of the reforms and assess whether new anti-avoidance regulations should be introduced in future if necessary.

The reform of empty property relief is part of a wider package designed to increase UK competitiveness and promote more efficient land and property markets. Measures such as the new 100 per cent capital allowance for renovating or converting empty business property in Assisted Areas will encourage owners to bring empty properties back into productive use and discourage deliberate dereliction.

Anti Avoidance regulations

1. Following consultation responses to the 2007 consultation Modernising Empty Property Relief last year the Government accepted that there was no substantive evidence to suggest that the risk of avoidance activity would be anything more than low. Accordingly the Government decided it would be sensible to defer making anti-avoidance regulations.

2. However, the Government will be actively monitoring the impact of the reforms, working closely with the Local Government Association, the Institute of Revenues Rating and Valuation, and the Valuation Office Agency. If, through monitoring the impact of the reforms, evidence indicates that avoidance activity is taking place, the Government will use its new powers in section 66A of the LGFA (inserted by the Rating (Empty Properties) Act 2007) to make anti-avoidance regulations.

It is, after all, April Fool's Day

I reprint this PR in full, and without comment (which, given the first para, was hard). Actually, encouraging innovation in our civil servants is fine. I just wonder whether it ever gets put into practice, especially when dealing with all in the private sector trying to suggest efficiencies. Anyway... enjoy.

Civil Service Live to inspire and showcase the best in innovation

Civil Service Live opens today, bringing together the inspirational people running today's and tomorrow's civil service, to showcase and learn from best practice and innovation across government.

Prime Minister Gordon Brown, who will be speaking at the event said: "I am grateful to the thousands of civil servants who work so hard, day in, day-out, to provide Britain with its vital public services.

"These services support each of us as individuals to realise our personal ambitions: for excellent education and lifelong learning, for good health and well being throughout our lives, for safety in our communities, and for security at work and in retirement.

"But we need more reform to ensure continued high standards. I want to see Whitehall working to empower schools, hospitals, local councils and the voluntary sector to deliver the very best in public services - matching new rights for people to choose and shape services around their needs with a new professionalism from service providers."

Over the next three days civil servants across all grades and from all parts of the UK will take part in interactive seminars, tailored training programmes and hear from a range of speakers from the wider public, private and third sectors including;
* Sir Gus O'Donnell, Cabinet Secretary
* Peter Jones, TV Dragon and Entrepreneur
* Matt Dawson, member of the 2003 world cup winning England rugby team
* John Denham, Secretary of State, Department for Innovation, Universities and Skills
* Cabinet Office Minister Ed Miliband
* Lin Homer, Chief Executive of the UK Border Agency
* Lesley Strathie,Chief Executive of Jobcentre Plus

Sir Gus O'Donnell said: "Civil Service Live is an opportunity not only to showcase all that is best about the civil service but also to learn from our partners in the wider public, private and third sector.

"The Prime Minister recently set out the key challenges that the nation will face in the next 10-15 years and the civil service has a central role to play in meeting these challenges.

"The civil service is working within an ever-changing environment to deliver public services to a diverse range of users. It will be challenged to do more with less and to respond to an evolving and competitive global market. To meet these challenges we must be better at innovating. I am looking for all civil servants attending the event to take an active part and then go back to their departments and put into practice the innovative lessons they have learnt."

Earlier this year civil servants were encouraged to submit ideas, no matter how big or small, which could make an effective difference to their place of work. More than 300 people submitted ideas from which eleven were chosen. These eleven were then filmed presenting their idea to the Lions Lair panel which included Peter Jones, TV Dragon, Helen Ghosh, Permanent Secretary DEFRA, Howell James, Permanent Secretary for
Government Communications, Alan Bishop, Chief Executive COI and Robin Tye, Ernst & Young.

The film of these best eleven ideas will be shown at the event while TV Dragon Peter Jones, Sir Gus and Minister for the Cabinet Office Ed Miliband will present sessions challenging perceptions of innovation in the private and public sectors.

Peter Jones said: "The biggest asset of any organisation is its people - the Lions' Lair event was really important to give civil servants the chance to showcase and pitch their ideas for improving the public sector. It's vital for the Civil Service to use the entrepreneurial and creative skills of its employees to keep streamlining and modernising what is often seen as a slow and overly bureaucratic organisation. I've been impressed by Sir Gus' efforts to support this beyond the scope of CS Live, and I've enjoyed working alongside him sharing public sector and private sector knowledge.

"I hope this is the start of something special within the Civil Service and that the many passionate and determined employees come forward and drive positive change throughout the organisation, knowing that Sir Gus will actually help them by taking action."

The people shortlisted for their Lions Lair ideas were ;

* Kash Walayat, DCSF; Learning on the job through Supershadowing.

* Philip John, Job Centre Plus; Using technology to improve customer service through using text messages

* John McGregor, DWP; A tool to calculate arrears of benefit.

* Kathleen Lindsey, Access to Work, Job Centre Plus; Reducing water usage in departments.

* Gavin Duffy, Environment & Heritage Service; To run Government vehicles on environmentally friendly and sustainable fuel.

* Clare Merrills and David Gostelow, HMRC; Improve community understanding of policies by training staff to explain complex information in clear and understandable language and recruit staff who are multi-lingual

* Rob Murphy: Home Office, create a portal across central Government that will enable civil servants to access business directories for all Government departments. This will assist civil servants who deal with issues which cut across the responsibility of more than one Government Department or agency by enabling them to identify colleagues in other

* Jonathan Lepper, HM Treasury; A cross Whitehall on-line job share notice board to create a formal market place for job sharers accessible to all civil servants.

* Doug Roberts, HMRC; Unify the coding for Company Tax to allow all depts. to access the information they need easily.

* Rupert Cryer, Cabinet Office; Highlight success in departments through Headlines - a short, monthly note from each department setting out the key successes for each directorate.

* Geoff Bantock, HMRC; A "Unified Tax System" that can work out straightaway household's net disposable monthly income.

'Dose crazee 'mericans!

Guess which one is for real?

Once More for Gore?

Gore to recruit 10m-strong green army

Come to think of it, which would a) give him more votes or (they are different) b) more power or (they are really different) c) more opportunity to swan around the world meeting nifty folk and being adored?

Answers on a dimpled chad...

Why I try to apply the enviROI

It isn't easy, but I try to be focused when attempting to decide what might be best to support and, more importantly act upon, when it comes to my kids' futures.

To this end I have tended to commit to the enviROI, and by my assessment to the various environmental issues we face, this means (to me) priority to reducing greenhouse gasses first. Ironically Junkk.com probably does precious little in this regard, but by advocating and encouraging reduction in waste through reuse and repair, and making thinking 'eco' more fun, I figure we can hold our heads up still.

However, when I read such as this - Food miles are just a form of protectionism - I can see that the whole thing is going to be darn difficult to navigate, as the message and most media are very much in the hands of way too many whose main interest does not seem the making of this planet a better place for future generations. Green is more often than not a being used as a weapon to pursue and promote many other agendas than the ones I feel should be. It may only be a matter of time before the next Planet-Ban-it is wheeled out, and which may actually serve a very different interest to those in the headline.

Hence a rare, timely reminder to always think before you l...E-ap. Well done Mr. Lawson and the Indy.

Monday, March 31, 2008

Antarctica under threat

This time, not from climate change, but from the thousands of 'saga generation' (I wonder if they count me in that category?) tourists and the shipping that brings them down under.

According to the Telegraph, last year more than 40,000 tourists visited the Antarctic. Staggering!

I suppose it is still probably the best place to spot whales, penguins and various southern seal species before they all become extinct?

EVENT - JIIC Open Day Invitation - Prototypes in action!


MONTH
- April

FIELD: Industry-related (especially design/innovation)
WHEN: 8th and 9th April 2008, 3.30pm to 6pm
WHAT: The Jewellery Industry Innovation Centre (JIIC) team invite you to tour the facilities and newly upgraded technologies available at the Centre.
WHAT... MORE?: This is an opportunity for anyone with an interest in Rapid Manufacturing, Rapid Prototyping, 3-Dimensional CAD, Surface decoration and embellishment, Laser welding and marking, Design and New Product Development.This open invitation is a chance to view a unique collection of complementary technologies in action:

v Z Corp 3D Printer
v CNC Milling
v InVision HR 3D Printer
v EnvisionTec Perfactory 3D printers
v Objet Polyjet 3D printers
v Solidscape 3D wax printers
v Dimension FDM 3D printer
v Laser welding
v Laser marking, cutting and scanning
v Anodising of aluminium and titanium

WHERE: The JIIC is located opposite the School of Jewellery, at:
85-87 Vittoria Street,Birmingham, B1 3PA.

WHO: Some very nice folk with some really great stuff... that can help a lot of folk!
HOW: Free, I'm guessing
URL: www.jewellery-innovation.co.uk
COMMENTS: These the guys that have and are helping us with the prototypes for our RE:tie invention. And trust me, if a picture is worth 1,000 words, holding the thing in your hand is chapter and verse! Some amazing kit that has to be seen to be believed.

A must go to be inspired!

PR COVERAGE - Greenbang.com

OK, I'm cheating a tad.

The notion is that 'they' talk about me/us, and if/when we find out we pop it here by way of a 'thank you', and mutual back scratch. Plus I get a prompt to update the now 1 year out of date PR clippings section on the site.

So... Our readers have $1m+ to spend on sustainability

The cheating bit is that they haven't actually mentioned Junkk.com, but see if you can guess who was the author of the one comment they really liked:)

So I say it counts. If not for much as useful PR. 'Hey... I wrote that!' doesn't quite cut it.

Reasons. No Excuses.

Any system that results in this is broke, and needs fixing, fast: Airline in row over free tickets on extra flights

While I concede that such as plastic bags are 'an' issue and may well be worth addressing, even just in terms of public awareness (though getting them to do the right thing with reusables would be optimal), things such as the above are what our political masters should be addressing.

Indy - A stunt that exposes the truth about corporate greed - I am not alone!

Credit where it is due

I have, it is fair to say, some problems with many of the directions our national broadcaster is going.

Every-increasing fee hikes that we have no option but to pay, yet it seems to be expanding into all sorts of commercial areas in all sorts of other places... and frankly the standard of reporting and level of agenda across almost all its offerings is getting farcical to impose on those who have no way to object (all mechanisms, up to and including BBC Trust, are a joke, so essentially it is a £3.5Billion fund for a rather exclusive club to play with pretty much how they like).

However, there are diamonds in the rough. And, if given the choice, I would have paid (or tuned in to give ad revenue to the channel that aired it) for last night's doco on an Indian tiger reserve, using new remote camera techniques.

Superb!

And not a single bit of editorialising in sight. Coincidentally, it did actually make me think a bit about the sheer impacts of population. The reserve is huge, but finite, and with one mother cranking out four cubs who will grow and need territory, I do wonder about how this evolves.

And that is before we introduce the human factor. The area looked gorgeous. Either to a farmer or a holiday development. Sadly, I see no easy solution.