Friday, January 26, 2007

The Gloucester Old Spot now departing Terminal 3..

Keeping promises is not easy. With two 10-year-olds on monitoring duty I can attest to that.
Being kept to them is another matter. Hence I repeat, with two 10-year-olds...

So why is it that politicians are not held to the same scrutiny and, believe me, pressure, should they stray from a previously agreed path for no good reason?
I'm sure there is some tracking system, and I know 'media with memory' will trot out a corker to spice up an interview, but how about a simple, online table of what has been said or promised, and what has been ignored or reneged upon subsequently? I dunno, something like PolsPorkies.info (worth the £4.99 reg. fee alone!). Purely factual. What was said, or done. And the follow-up. No end point. Maybe a section to allow for an explanation of a revision.

Now this preamble could be deemed to be unfair to the piece that inspired it, and the person it is about. It is not meant to be. Because, of a lot I've read of late, it makes a lot of sense, seems to put right a lot that's wrong, and I'd support it. I just hope it is going to happen when the time comes. So I will wait.

Because openness, and the ability to discuss and change things are fundamental to a democratic system. Yet in the name of Gord knows what, (pun slightly intended), we are seeing an erosion of such principles at every turn.

Thursday, January 25, 2007

They're so bad I am at last being moved to action

One of the sadder things about politics today, is how we the people see the government as them and not us. These guys we voted in to represent us, and depend on our support for their jobs and salaries. They are us, and depend on us, and we must never let them forget it.

So tomorrow I am going to a local political meeting. Shame it's at 7am, but hey.

I have decided enough is enough.

They are being rewarded these days more for how clever and bright they seem, rather than how right and effective they are.

This downward spiral needs to be rectified.

Indy - Naked greed and other core British values - I am not alone

I was going to add a new post to make this next point, but as it's about living in Britain and being proud to be British I think it will do here just as well. Because some current miserable examples of those who think they can score some cosy index-linked, gold-plated careers leading us into the abyss, are currently using it as a bandwagon.

A highly lucid, black young man at a school (so some of it must be working, despite what the Media will try and stir up) answered the question 'What does it mean to be British' this morning best, if slightly inaccurately (I believe). He said 'You have been born in Britain'.

Actually I think it's a bit more complex than that, involving British Passports and all, but on balance he's bang on. That's all it is, a label that makes border controls convenient. Anything else (Fish 'n chips, tolerance (or lack, though how the words and deeds of some prepped and manipulated Chavs in a TV isolation chamber can be deemed how British society now is, escapes me), bowlers (hats, not overpaid sponsorship efforts who can't do their job right in Oz), innovation, etc) is simply no longer relevant.

I sat down with my boys to figure out what we thought it could be. Here's what we came up with:

'To be proud of where you came from and where you are, and seek to make the best of your place in the human race, recognising, accepting and revelling in a non-aggressive and not in a negatively judgemental manner our many ways of being and doing, with respect for the past, and a simple, unselfish desire to make things better for all in the future.'

I'm sure there are others better than this. But it's not bad... for a start.

When in doubt, throw money at the box

This is about nothing being wasted, of course, because I am going to allude to the environment when I in fact refer to obesity, and one can only assume little of the slab gets left on the slab... well, until the other part of .. & taxes.

This morning, the big thing was our nation's 'kids of greater than desirable girth'. So far, so Billy Bunter (I hoping I'm safe in this from the PC police, as they all seem to have just graduated in the last 10 minutes from the University of Nannyton with a degree in ElfernSafety and a higher in fixingfingswotwasneverbroketilnow, and while there were lots of punters sticking their oars in when not at classes for 2 minutes a week no doubt).

So we had the Blair-babe blue rinse with the scarf and sing-song patronising voice on the couch, and at the other side a young lady of 12 and her Mum. Not at school today then, 'cos what's better than being on the telly to say that it's really hard not to eat all those buns because of the nasty ad men.

Which the blue rinse obviously got inspired by. Because she reckoned that the supermarkets and parents didn't have enough information, and they needed.. an ad campaign.

Now I am a TV addicted couch potato with the best of them, and merely by paying a bit of attention to the bits between Big Bruvva and The Qui... er... gambli... er... rip-off shows, have a pretty good notion that if you feed your face, or that of your child's, with endless burgers and fries, and then don't kick 'em out in the garden every so often, they may end up like the young Princess of Tonga this am. And I'm pretty sure the supermarkets know this too.

So no amount of money frittered, battered or otherwise coated on such an indigestible notion is going to make anyone take a blind bit more notice of such a thing, or make one whit of difference, except denuding apparently pretty low stocks of public service funds.

At least it's good for the planet..ish

The other night I was watching a documentary channel, and was about to switch off when I saw: 'Next - Megastructures: Recycled Tanks'. How could I resist?

So it was a bit of a surprise to find it was about a factory that... recycles tanks. Dirty great big, Storming Norman Mk whatever Abrams battle.. tanks.

Now I'm a big kid. I like guns and stuff, so long as they are not pointed at me and no one gets hurt, except the bad guys (sooooo open to debate, that one). So I was hooked.

And it was a great show. Even if you are a pure re:anything fanatic. Because these things were/are designed to be recycled all the time. In fact they haven't made a new one in years! As an exercise in engineering and indeed forward planning it ticked a lot of ROI boxes.

There is however the small matter of them doing 10 litres to the mile and knocking down a lot of perfectly stuff with that cannon, of course...

A dish best served cold.

The makers of the Big idea are probably thinking this is over. Sorry, I'm just starting.

TV phone-in quizzes


'My personal experience is not with a phone-in quiz, but a phone-in show, but whichever one it is, the answer is an unequivocal 'Yes!' to 'better' (whatever that may mean) 'regulation' (ditto).

I believe with all these things, both contestants (who often commit a large amount of time and often money, for free to contribute the 'content') and those who phone in on premium rate lines (to take part or 'vote') must be able to expect a fair delivery (and explanation of what that entails, or not) of the contest/show's stated structure.

That's nothing to do with 'people taking responsibility' for THEIR actions, but a rip-off industry, which is making millions for those unscrupulous, unethical and greedy enough to take advantage of slack or toothless monitoring and policing.

Can you imagine if the advertising industry - or the lottery, for that matter - was allowed to promise one thing and then deliver another, or nothing at all, with rules changing and/or shrouded in secrecy, plus little or no official audit of fairness or numbers?

Doesn't matter if it's a quiz or a contest, if these guys are allowed access to your 0900 billing there is only ever going to be one winner, and they'll make sure it is them, their ratings or their incomes, whichever comes highest, and regardless of skill or result.

Other than that, I'm sure it's all good, honest entertainment.'

Guardian - Call quiz shows dodge bullet

'A similar discussion is going on via the Newsnight online blog as we write. They seem to think it's a matter of better regulation and people should be responsible for their own actions. By that logic a person getting into a licensed (I presume if it is on air, OFCOM grants one) London taxi is 'repsonsible' for being driven to their destination via Alaska.

I'll cut and paste my contribution here, as I doubt that they'll moderate it in for being slightly 'off brief' by referring to any show that has contestants and/or phone-in partcipants/guests/votes via a 0900 number.

I still think the points I made hold true, and looking at that last sentence wonder how the telecoms companies who are willing partners in this racket can avoid some responsibility for being the collection agents.'

ADDEND
UM to original:

It seems some smug folk reckoned being gullible warrants you being fair game:

Let he (or she... must be PC) who casts the first stone...
As one who catches all other's typos but never his own, I'd say a wee bit of slack could be offered as it a) was not exactly a world-changing cock-up and b) about the first I've seen (and passed over, chuckling to myself) on these pages in a fair long time.
Meanwhile, back on the topic....
As one of those it seems deemed by some to have got what he deserved, I do look forward to their posts when they next engage with well, pretty much anything in life really, where what they have been told is not true, or even is as can be reasonably presumed by virtue of no clarifications being obvious, when in good faith they make a financial transaction. If so I look forward to running ads for beachfront property development in certain parts of Florida soon.
It is called fraud. And it doesn't matter if it's your accountant running off with your life savings or a TV production company taking 50p knowing full well you have a 'BMW gearbox on a beach's' chance of getting it back.
And I remain ensure how the collectors of the money (the telecoms companies) on behalf of the con-artists in question, are also allowed free rein to take their skim, especially when I presume both, to repeat, require a licence from those we pay to defend our interests against such sharp practices.
Unless they are in on the deal, too inept or frightened of lobbyists to do anything about it.




Davos III (the plebs strike back)

Not his fault, I suppose, but it's the first report I've read from 'the front' and this came across a bit smug a la 'I'm one of the in-crowd and you'll find out what I heard in secret when I decide.'

Davos 07: are we fanning the flames?


"I'll pop this on the record, so it's slightly more valuable than a free lunch with a VIP and a jolly with a media rep.

I'm wondering what, who 'mainstream media' is.. are? I'm guessing another 'elite' that means 'not the rest of you'.

I also wonder how many representatives of 'it' there were (the BBC apparently has managed 37, which has to be some kind of record - and we have a bet here they didn't take the bus) slumming it in a very cosy resort who noticed the irony of who was there, who was not, how they all got there (speaking of flying visits) and what was supposed to be quite high on the agenda.

So yes, it is getting warmer, and I have a fair notion who is fanning some of those 'flames'. I'll await my e-version in return."

Declan Does Davos II - the sequel

No link I'm afraid, but who really needs one, assuming the facts to be accurate?

DAILY MAIL - BBC accused of wasting £50,000 sending 37 journalists to cover
the Davos economic summit.

Your licence fee at work. And, one presumes, they all took the bus.

Er, what he said...

As we all know, Scott Adams is a genius, and Dibert is more than humour, it is simply the best, most targeted piece of social satire there is. Sign up now (this digs me out of copyright issues... I hope... when I just have to share).

I claim to be no superior being, but in view of what I am trying to do, and the success I am having in getting through to those who are foursquare blocking my paths to sharing it with a willing population, it does strike a chord. For the last 'corporate/departmental/media' comment, simply substitute 'ignored... again' for 'fired', and 'Free ways to deliver tangible, worthwhile financial/environmentally beneficial ROIs to the consuming, taxpaying-public' for 'Linux' and that should about cover it.

Some see grasping commercialism and waste. I see a free gutter guard.

Now, I'd best start by saying it's a pity it's a flyer stuck through my door. No probelm with an ad for a freebie, and I know the logistics are impossible to get around, but hey.

Anyway, tucked down there is a 'twofer' on my kids' summer squash.

But the product is also already on Junkk.com with an idea.

Until the next time...



...there's always us.

I admire what the Indy has done... tried to do. It devoted three straight days to a campaign to cut down on waste. That's a rather dour topic to invest so much headline space on for so long.

And now it is over.

They had, by all accounts (well, theirs. I actually didn't see or read mention of it anywhere else, even the Guardian or any Govt. PR, which is odd, as a Minister came out in support) a huge response.

And that is great. Whether it was just from those already persuaded and acting, who knows?

I hope it has set a precedent, got itself established and will continue. But today it is nowhere to be seen. And while I know certain media are committed, and a lot more than others, I also know commercial realities will take hold. And selling copies appears at the top. And you don't do that with endless pictures of shopping baskets and rubbish tips and local authority ministers in reflective jackets. Jade visits a recycling tip or ship breakers in India... you're golden. So now it is, if at all, on an inner page. And who knows, like fashion fur or the rather oxymoronic ethical travel, it may still warrant coverage if it sells a copy or nets a rating point.

Speaking of which, if I was to cock an eyebrow (and I did), I must say that those who take it upon themselves to throw bricks should ensure that they are at least WoBo's (go on, ask me).

I am always banging on about the deleterious effects of warring camps fighting verbal/written (and often, at least so far, physical protest) wars at the expense of unity in inspiring mass actions.

So, how did this fare? Not too bad, I guess. Some woeful examples were highlighted.

But having not scanned every inch of the pages I have bought the last few days, I don't think the slight double-standard of their own 'product' can have been missed.

Though no free DVD (and what is the plastic in that, if not excess packaging designed to encourage increased purchase?), there was indeed a fair bit of unrequested, unrequired and ultimately disposed off... waste. Ad flyerand a bird thingy. I will keep them as postcards to send... sometime (or donate to the Charity shop as I do all the DVDs), but how many will be so.. disposed.

And I couldn't again note the slight irony of someone trashing (sorry, couldn't resist) others, whilst on the same pages were ads advocating trips, well, just let's say 'not toocarbonifically beneficial, global-warming-wise.'.

Which makes me wonder when the next salvo comes in from the other side to further distract us or keep most ducking for cover 'til it all blows over. Which it won't.

Bus-ted

I am guilty. There is a bus service to Gloucester from here. I don't use it. It doesn't go where I need. I doesn't go fast enough. It doesn't go regularly enough.

Some do use it. And need it. And have no alternative.

But it is about to cease. So even if I was challenged to practice what I preach (which, to be fair, I don't in this case, but still do fly the flag for planet-saving and hence will get so tasked), I soon will not be able to do so. Way hey! When next summoned to London I can't get to the station other than by car, so I may as well stick on the A40 and get there quicker (ish), cheaper and a lot more in keeping with my return schedule than the train. No alternative.

It's a dilemma, and I am not sure I have an answer. But to head in a better direction, I'm pretty sure I will face those who make the most aggressive green noises - from Pols to activists - that allowing yet more eco-options is not the best way to get 'us' on board.

Too far?

Just back from walking the kids to school. Gorgeous, if cold.

Which got me to pondering real-life ways to save cost and the planet around the home. As I look out of my study's North window I can see a row of housing opposite. It's interesting to watch the frost disappear in the sunlight. But also depressing to see how many have no frost at all, which means they either didn't know about, didn't care about or couldn't afford (the purchase price) of lagging.

Of all the banks who send my 'We've gone carbon neutral' PR-pap, why could one not simply say: 'Here's an interest free loan to buy lagging - we calculate, at worst, pay back is x months/years, at which point you repay us, plus £1 to go towards the next applicant'. I'd put that on our front page.

It's all a matter of degree, if you excuse the pun.

To watch TV this morning, I entered a very dark room, as we have shutters. I am pretty sure thick curtains would be better eco-wise, but a) they won't fit in the same void and b) I can't afford them (see above).

To switch the thing on (one option: don't), plus the SKY box, I needed some light. And there I stood, at the door, trying to figure out which would be better. Low energy bulb on for a few minutes? Or open a shutter and unleash the cold air?

Probably an green dilemma too far. I may pop it in IT-anic Vs., though. There may be an answer. I'm guessing the former.

Wednesday, January 24, 2007

'Bah, humbug' - le son et lumiere

When I crest the last hill on the remaining few miles of the M50 on my way back from London late at night, one of the most welcome sights is the spire of St Mary's in Ross. It is a sodium yellow-illuminated symbol that I am almost home. It is also, by virtue of needing several dirty great big lamps to achieve this effect, a rather major consumer of juice, and hence cause of the dreaded GeeGees (greenhouse gasses).

Now, do I storm up the the next parish whatever meeting and insist they blow them out right away? Well, it's a consideration, really, is it not? And hence a socio, enviro, and all sorts of other 'io's' dilemma.

'Cos that being the case, I should equally well be lobbing up at the next meeting of the guys who run Wembley Stadium, which as I leave London on the A40 is also rather pretty. Or the Millenium Bridge (pictured).

Sorry, no solutions. Like firework displays, I rather see me getting into hot water between heart and head just with myself, let alone with anyone else.

But as is my way, I do think it a question worth pondering. And I wonder how many stalwarts of the nan-e state and guilt-e activism have also decided these glowing icons to be best left out of the tsk-tsk finger-pointing.

Maybe one for a Prof's Poser... or London's Mayor. Relative to the additional emissions (above simply driving around in, say, a Prius) of all the 4x4s in the city, what would be the negative GeeGee impact be relative to purely decorative illumination of public buildings? I'm not even sure which side of a hundred it would go.


Make that 11!

I am hoping against hope that a medium such as the Indy (which, to be fair, has mentioned us in passing before), will give us a 'BIG UP' in such as the campaign they are running. I've tried to reach them and offer some input. No return as yet. Never say never.

It can just be so frustrating seeing headlines such as this, making out there is everything going on elsewhere and nothing here, when so much is being done on our doorsteps. Just... maybe not by those paid millions to do it.


Anyway, fingers crossed they will register us again soon and 'gis a mention.

I sent our January newsletter out the other night, after much faffing about with the technology... again. I think it's improving with each issue, and with luck is set to get better, and more useful soon.

I've been pretty blown away with the response, which has been a double-edged sword: yet more things now on top to edit and add to the site.But this is, of course, a 'happy problem'.

PRW - Excessive packaging under spotlight

The Ultimate Promo?

You (unless you are a certain police cadet) have to hand it to Michael O'Leary/RyanAir: they know how to get in the news. And what's that again? Oh yeah, 'there is no publicity like free publicity'.

So to drum up a petition of 1m to Gordon Brown, he's popping out a free flight offer to get you to do it.

And the media are cooperating big-time. Sure they do point out at the end that it's pretty p*ss-poor, time-sensitive offer (a bit like the normal flights), but hey, news is news. I'd also guess a few will accuse him/them of bribing 'votes' with a freebie. Well, just so long as they check their own pages for 'Fly to.. free' competitions on the ad and promo pages before they get too sanctimonious about doing pretty much the same thing.

I could also point at the road pricing petition (link on our Jan newsletter - via About Us on the site) that got 1/2 a million on no more than people feeling strongly.

But I have to question the value of these e-things though, and who signs up and what notice is really taken of them. Especially when you are paid to respond.

Burning Bush

There'll be links on this later I'm sure.

But the State of the Union report on BBC was clear: Less petrol use. But no targets on emissions.

That'll sort it then.

Telegraph - Bush seeks 20% cut in petrol

Steal £200. Get out of Jail free.

Remember Monopoly money? It had less value(s) than the real thing. I think we have arrived at Monopoly society, presided over by Monopoly Government and reported on by Monopoly Media.

So now the solution to full jails (one may ask how the trend has not been noticed over the last 10 years, or the causes of it - both in terms of creating customers and failing to prepare to accommodate them) is to a) not put any more in or b) let some out. I must find a Gatso right away and speed past it, and then fail to pay the fine. I bet they'll have a mugger out before you can say 'the law is the law'.

Meanwhile, Ms. Jade Gobby is rewarded for her performance and contribution to race relations with an all expenses (if not salaried, and PR/TV crew in tow)-paid trip to the country she didn't seem to rate.

Well, let me state here and now that some Singaporeans don't take their turn at the washing up, and I wish she would. Also, do they eat with their hands (Ans: some do, (even Chinese ones, like my Missus) sometimes, as do a few Ang Mohs, if they are at a Banana Leaf restaurant)?

There. I hope you are all suitably offended. Now, me and the family would like to visit the rellys this summer, if you would like to put us up in Raffles and fly (sadly our 2 week holiday allowance precludes the QE2 or getting an oil company to sponsor us to drive there - but rest assured we will write a blog for the book tour and whack a palm in our back garden in time for it to croak come winter (or maybe not, way things are going)) us SQ.

I had to do that last bit to make it re:levant. But really it all is. If the guys at the helm can't set an example, is it any wonder we follow our leaders to the easy options?

BBC - Limit Jail Sentences

Declan Does Davos

I'm just about to walk the boys to school (no e-smugness intended; we only live about a mile away, it's a nice(ish) morning and I need the exercise) and caught the tail end of BBC Breakfast's coverage of Davos.

So we have their cuddly reporter there, and to intercept reader's email challenges as to why everyone is flying in to discuss (amongst other things) global warming, a solution is to hand: Offsetting! Yes, Aunty is, along with all the rest, going to bung 13 quid into a bucket and throw it on the forest fire. That'll sort it then.

I would rather have hoped they might have sussed by now that such simplistic buy-offs are a little under the microscope; not just for what they don't do to help, but for the fact that they simply say 'keep on doing what you fancy', and by giving some guys in suits some cash it will all be hunky-dory.

For what it's worth, I think it obvious that major leaders have to meet, but it may be nice that they start erring on doing so in less poor ways environmentally (as well as rich financially), whilst propagating the D2AID2AIS hypocrisy (Sounds like a Robert Ludlum novel - ask me here if you want to know what it means).

BBC - Green Agenda

Tuesday, January 23, 2007

And he'll fly anywhere he can to save the planet. Cheap.

I'm sorry, it's not quite fair (though well-balanced with the last left/right-wise), as I know our adsense can throw up the odd ad on site that is not what we'd wish.

But these are booked banners.

I just love the irony.

BBC

It's all over. It isn't now?





Yet another award we have gamely gone in for.

I think one reason we do not often win is I can't resist posts like this.

Because today it's still be advertised, despite:

"The closing date for the first stage of entries is 19 January 2007. Successful entrants will be notified by the end of January"

I also love the irony of the ad next to it. I guess the snow is no longer any good in Europe, so Canada is now the place to go to ski... for those keen on saving the planet, and whocan afford to do so.

Shssssh, you don't know who

Another BBC Breakfast TV piece, another eyebrow-twitch.

This time it was about the power of supermarkets crushing small suppliers and shops.

At one point we had the usual bouffant and blonde 'interviewing' a besuited talking head from some ministry or body or whatever. So far, so pointless.

But towards the end, my ears pricked up when it transpired this guys did actually have powers to impose sanctions*. 'What are they?' asked the bouffant. 'I'd prefer not to go into that now,' said the suit, unchallenged. Er, why? Was it a secret? Seemed like the key point of the deal to me. Another media triumph. Meanwhile, back to the skateboarding duck...

*Reuters - Supermarket probe reports early findings - Or, not, possibly???!
BBC - there you go

Stereo-blooming-typical

There may be a link on their site later, which I'll add, but I have to post on this morning's BBC Breakfast TV 'piece' on urban 4x4s.

Seems they are, on top of all else, less reliable than other cars (more complex drivetrain? Ceratinly another eco, if not financial-nail in their coffins), which gave the producers the chance to throw two fighting cocks in the ring.

So we have a slick (in every sense), suited petrolhead who was allowed to claim, amongst other things, that they were safer (I thought they were more prone to fall over), pitted against yet another frizzy-haired earth mother from London ('No darlings, it's not a class issue (you bet, it's a 'we have decent public transport to do our thing, and sod the rest of you'. Here WE lead, and the rest of the country will follow'). Let's just say I didn't identify too closely with either.

In the great scheme of things, her rebuttals were plain daft, where she could have scored some points. And despite being waaaay too extreme in a few areas (and being allowed to get away with them), he made a lot more sense and came across a lot better.

Though aware of it so not a new point, as he asked: why indeed is so little being done to restrict the actual causes of more pollution and emissions, such as vans and trucks, as opposed to such divisive, spiteful, ill-informed and tokenistic campaigns?

And why is the media stoking them with such mouthpieces in the pro/con debates?

Answers please, on a ratings card.

Monday, January 22, 2007

Public Swervants

I am writing to David Miliband this week on a few issues (it will be interesting to see the response, if any, that is generated), and again the notion of Kismet pops into my head as I am provided yet more fuel to my fire. A few weeks ago I wrote to the Central Office of Information (COI - who place all the ads telling us what to do, and engage the agencies and media to do it in) via their online site resource:

I am writing on behalf of Junkk.com, which is a website devoted to improving the public's understanding of, and engagement with environmental issues.

I'd would be grateful for the contact of someone at COI Communications to discuss how we could further mutually rewarding synergies.

Someone has now kindly replied, but I'm not sure if he quite realised (or realised all too well), how it would go down:

Your email was forwarded to our digital Media team and their response was if they have a requirement in the further they will be in touch but for now they don't think it's something they would use.

You might want to consider approaching either the Department for Environment Food and Rural Affairs (http://www.defra.gov.uk/) or the Sustainable development Commission (http://www.sd-commission.org.uk/).

He was polite and most helpful and responsive. So I hope my reply was fair in the circumstances:

Thank you for taking the time to reply and the advice given.

I am glad that your colleagues in digital media will be in touch if required, but it's disappointing, not to mention a tad hard to see how a free resource promoting environmental issues is 'not something they would use'. In all my time in agencies, such a gift horse would have been both welcome and enthusiastically embraced on behalf of my clients, in this case taxpayers. I do hope they do not mean to infer it is fruitful to deal with those who would charge like wounded bulls. For my part there was a lot I am sure they could have helped me with in terms of information, press releases, etc.

I am aware of the other two opportunities and they, I presume, in us, having been in touch before. But will persevere.

This is a country in crisis. And a government in disarray, run by self-interested empires with public service and actually doing anything very low on their daily career path targets. Something must change. Or be made to.

A Kracking Kornucopia of Kismets

Now what could get me so alliteratively inspired?

Well, as I rush to get out the January newsletter, replete with 'the two most important letters I have yet written?' (previous blog), what should pop into my inbox than this:

Junk or treasure?

Before you bin anything, stop! Find out if there is another use for your junk, and save money, time and the planet. Or maybe you have some suggestions for what other people can do with their junk? Browse some whacky ideas at http://www.junkk.com/

For more practical advice, competitions, quiz and discussion forums see:

www.foe.co.uk/living/

Nice of them. Especially as they are one of the activist groups I have more time for. And as is the way, a shall now pop them in my news by way of a dorsal delicacy of thanks. Along with that link above. See how easy it can be:)

But.. whacky???! Us!!?

I take it back. THIS may be the most important question I have asked so far.

You Ask The Questions
Next week: David Miliband, Environment Secretary
Send your questions to: myquestion@ independent.co.uk

Mine:

"Why is it so hard to get serious suggestions on reducing our environmental impact - which may not need cost the taxpayer very much at all (if anything) - a serious hearing and if necessary financial backing, whilst it seems vast overlapping empires are constantly created to consume most funds on their own infrastructure and apportioning more according to self-serving targets and endless, often dubiously-valid ‘communications’ efforts than tangibly-beneficial environmental, much less cost-effective ROIs?"

We're sincerely flattered

Campaign aims to reduce the mountains of waste. Oddly, they seem never to of heard of us. We've written to put that right.

"Dear Michael McCarthy, Martin Hickman and Geneviève Roberts,
Got article. Good direction.
Anything we can do to help? And maybe you us?
I guess our specialty comes in trying to find ways to reuse what can’t be avoided.
Our own website has already started a similar effort to yours: we’re happy to share. Quite a few negatives ready to log, but we prefer to stay positive if we can. Makes them more eager to change if there's profit in it.: £, PR, CSR.
I also attach two visuals of a before and after ad I drew up for Tescos to show what we could do for them.. over 2 years ago. Oddly they seem to have decided it was a good idea now. I wonder what's changed?"

The most important letter I may have written yet

To this guy, because of this: Are you getting warmer or colder on the climate front?

"Good one. As a fellow minority (though I'd say it's more accurate to say 'noisy minority' on behalf of a sadly silent (cowed) majority), it's nice to locate a fellow who has noticed the extremes capturing the headlines, and initiatives from lazy press and pols, at the expense of a sensible and potentially productive middle ground. I have been banging on about this in my site's blog for years now.

And I fire off a salvo daily to the media blogs of left and right (or activist vs. commercial-with-an-interest) agenda-dripping organs, trying to get debate sensible, facts on the table and opinion as objective as possible, free from undercover lobbyists and PR folk pretending to be 'an engineer/climate scientist form Bootle (don’t mean to be rude, but I’ve left that in as it is by coincidence the town I use in my catchphrases. Kismet?) . It's lonely. Ratings and column inches and TV op-eds are to be had from conflict, not co-operation, so I don't get much support.

I'd love to talk more. As an ex-Civ Eng. grad (a few years ago, and only granted on the promise I would not try and build anything), I can handle ROIs, both financial and eco, and like to get a grip on what's being pitched before I commit. And as an ad-man with some measure of success (my own multi-national agency for one) understanding brands and the power to influence the conumer, I can assess what's a waste of time and what Joe Public may go for better than some.

You'll be copping some feedback (dare I guess from deniers and activists, lauding and decrying) for the latter half of your piece.

I don't won't to go there. I see no point. Is there warming? Is there not? Is it man-made. Is it not? Is it man-worsened... let others waste time chewing on that. I have bigger deserts to scorch (I do often have Climate or Carbon opinions you may disagree with).

My mission is to reduce waste. As an engineer ineffciency offends me. As and ad-man I see no profit in it (in fact I see/saw greater profits in not doing it, with PR and CSR inc., a long while ago. Hence Junkk.com). And as an environmentalist and parent I see it as a direction better taken than not. Just in case.

I need help, because what I am doing is big, getting bigger, and I can't cope. And I can't fund it any more.

I've tried government, and will keep on. These guys are morons, seeking career-makers based on draft targets and short-termism.

I've tried NGOs, and will keep on. But these guys have salaries and pensions in mind, and that means building empires first, not solutions. And charities like keeping it extreme to maintain income fighting the enemy on 'our' behalf.

I've tried commerce. But they are so complex now I can't get through to a guy who can commit, even if he/she would. Gatekeepers. Strata. Focus groups. Matrices. Marketing. PR. Production. CSR. All vying for turf.

And I've tried the media. News wants extremes. Enviro wants the game to themselves (The ‘green elite’ is a nice handle, and ticket to a Bali global warming conference – oh, the irony). Business needs me to make (MySpace)) or lose (Boo!) a fortune before they'll meet me in the Ivy.

Fancy trying to DO something together on a basis we both seem to agree on?

Or at the very least can I chat with you about what I think the common man and woman and child feels about all that's being 'done' in our names. You may agree; you may not. But at least hear me out and feed what you will to those you have access to."

I hope he is sincere. I hope he agrees. I hope he writes back. I hope we can do something.

Badly Drawn B... Conclusions


Saw an opp to get noticed by another mainstream columnist. In answer to his question whether hiring cartoonists to relieve stress at multi-nationals was a good use of dosh:

"Probably not. But a lot less wasteful than some other PR measures masquerading as staff initiatives that I get to see in our in-box from our bl...green-chips these days. And such as Heinz can afford to splash it about when guys like WRAP give them a few million of taxpayers' money to save costs seeing if they can make their cans lighter. That would be less raw materials to pay for, in the name of saving the planet. You'd have thought as a commercial company with fairly deep pockets they could do that themselves. ps: Here's one I doodled on MS Word a while ago on my PC whilst at at the Daily Mail Ideal Home Show Last Year (stated theme (to get saps like me to join in): 'Green'. Out of 700 odd exhibitors, mostly such as patio heaters and teak out-door jacuzzis, there were about 5 actually trying to promote good eco-practice and/or products). I must say I did feel better for it as a stewed for a month."

Shedding some light

I'm rather proud of thast headline, inspired by this: Home front

To which I wrote this, direct to author and on blog:

"The question then arises: "is there any carbon offsetting to be had", is a good one, as that seems to be the point to any useful reduction measure.

And from all your useful discussions and valuable research for the article... is there?

Or at least a lead on someone who can advise us, factually and/or objectively? I find it hard to believe in this computerised age there is not a model that can easily assess domestic and work usage patterns to derive a pretty good answer, and in a lot less than three years.

Otherwise this bill is a waste, if not an exercise in futility, like so many headline* (if not vote) -catching 'green' issues (potentially good or bad on the various ROIs one can try to apply) before it.

ps: Thank you, Walt OBrien, for a truly useful new fact (to me at least) that I will now add to our site's archive and campaign for things that actually 'do' something."

* I could have added 'Headline-creating, too', as these things often are only used in the negative to make a quick dig and are then left to be ignored. I, for one, would truly like to know the situation to be able to have a proper view on it.

ADDENDUM: Stuck in a dark age

Saturday, January 20, 2007

Bin there. Posted that.

Bored. Saw a chance to plug Junkk. Took it: In praise of... wheelie bins

"I have often looked at these things with wonder as I travel outside our fair county (we don't seem to have them here - black bin liners for the once a week nasties and two blue RE-Boxes for the dry (paper) and wet (cans, bottles - no plastic) weekly kerbside collection. I have to say they are, in comparison, huge, and frankly both ugly and daunting, but obviously necessary if collections are less regular. Why is there no national standard?

But as space created will always be filled, I do wonder at their size. They are monsters.

We compost most and haven't thrown anything else out in a few years. I like to make things out of some stuff and am storing the rest until I can figure out what can be made of them too... or the missus figures out what is in the loft. It's amazing looking at a few hundred Pot Noodle containers slotted together, and surprising how little space they occupy so stacked No, I’m still stumped on these).

So let’s not forget another option: re:use (try http://www. Junkk.com to find, or indeed suggest ideas around that we can all share - if I can make a rucksack out of an old vacuum cleaner, anything is possible).

And if all else fails, there is one final option (almost said solution... oops). We could always try to use... less.

Recycling is awfully spiffy, and much better than not, and meets all sorts of targets and stuff. But it's still not that high of the waste hierarchy ladder, sadly. Wheelie and truly."

There's snow business like no snow business

Charles cancels ski trip to back green pledges

Why does this not seem so depressingly predictable? And so pathetically pointless? And leave one with a slight sense of besuited spinmeisters digging their master's next hole.

'Chaz no mates' gives up something that is no fun any more, and may not be able to be done quite soon (What's the snow like there? I overheard a mobile conversation last night where a guy had phoned his mate from the ski holiday to say there was no snow - something to reflect upon on the flight home).

I'm impressed. Not.

Daring to speak its name?

I'd hesitate to infer too much or indeed any of it was a consequence of what I wrote (deliberately vague, because a) I don't have a satisfactory solution to hand and b) am a coward), but looking back at subsequent comments to mine in the Newsnight blog referred to in my last post there were some very interesting ones there. And, to my mind, both moderate and balanced too.

Usually such discussion, where it rarely takes place, quickly degenerates into something rather nasty, with anyone making a simple factual point accused of promoting some kind of Final Solution in defence of Lebensraum. Or at best a rather murky set of exchanges on Malthusian theory.

Hence I found what had been written there quite informative and worth pondering, to factor in. It is indeed odd that so many cultures are so worried about population slow down, and its consequences on economic growth, and that they don't seem so concerned with the other side of this: increased consumption, pollution and... well you can see where it leads.

As I say, I don't have ready answers, and hence don't want to go to far 'there'. I have two kids. Is that balance or excess? They are half-Chinese, and that leads to an interesting point. While I'm sure I need to research it a lot more to be sure of my facts, I do believe that in the face of some of the more excitable pro-population expansion (or at least population consequence discussion) censors, this country has quietly been maintaining a policy of control for some time now. I wonder how they did/do it, and why it has attracted so little attention?

Friday, January 19, 2007

Three times lucky!

I like Newsnight, One of the few progs with teeth. Just watched last night's on the PC.

And lo, the blog allowed me to kill 3 birds (is that a PC-accepted phrase anymore?) with one email ('scuse the BB repetition; it's been a busy week).

"Just watched the programme on my PC – nice feature, well done (which has a bearing on the first of today’s topics).

Licence Fee

I was transfixed by Ms. Wark’s interview with, one presumes, the guy who signs her pay cheque. But at least one of them had figured out who funds it. I’m afraid I don’t think he came off too well on this. Without rewinding to review again, I came away with two main impressions. One is that the choice is seen by him to be between ‘quality’ and toys. While they are a factor in the former, I’d have also thought numbers of bodies, how efficiently they deliver ‘product’ to consumer and what they get paid to do so would be worth looking at too. It may have helped to swing those of us not on indexed-linked salaries with competitors at every turn, and who wonder why it requires a UK reporter (and crew?) to go to the other part of the world where there is BBC representation, to film a 30’ filler on global warming. It is classic civil service ‘empire-build first, delivery later’ thinking at its worst. We then come to the matter of salaries and bonuses, especially at the top. What is the point equating the BBC with the private sector? It operates totally differently. And I’d imagine anyone going into it at executive level would know that. The compensation for not dripping in cash is (was) security and the chance not to dig through the barrel base further and further in search of the ratings to justify one’s fiscal worth in comparison with the private sector. As with ‘stars’ such as Ross, Moyles, etc, I simply just don’t buy the argument that you have to compete by playing ‘this any price talent’ game. Working for the BBC gives you access to a whole country in developing the skills (and in terms of stars, audience) upon which to forge very nice careers internally or onwards. It’s lazy management, and nothing less, that leads to clinging on to existing staff no matter what, when a simple ‘Sorry, we’ll miss you’ could suffice. And don’t come back with that ‘we need to attract top talent’ argument. It’s out there. You just have to stay on top of where it is and be ready to move.

Big Brother

I normally wouldn't give this a microsecond's thought, let alone commit to keyboard, but as our nation's finest pols, NGOs and media have decided it is more important than anything else (unless a tornado whisks the BB house to Oz), why not me as well?

I have two words to offer: AGENDA and EDIT.

From the media company that sets this up, to the media that feed on the controversy so set up (as if they didn't know), how anyone with a brain can assign any significance to the words and actions of a vetted and selected and manipulated group of human extremes is beyond me. It's like watching a show called BIG BOMBER and getting in a lather because all the guys with (I'll avoid any potentially un-PC or pejorative descriptions here) huddle around in one corner discussing hair bleach and exotic dinner ingredients whilst looking ominously across the room at the lone US Marine popped in to see what happens.

And should things not quite work to the full requirements of the AGENDA, there is always the EDIT. You can leave in, or out, what serves your needs best. Leave to simmer, and serve.

The day people don’t notice and discuss differences (I’d prefer celebrating them rather than trying to homogenise us all) between each other is when we are all clones, and even then I’m sure we’ll still do it.

Pathetic. Shame on the whole sorry cabal involved and feeding off it all. Including those rushing to be offended, preferably on a guest slot.

Green

Gosh, dilemmas. I don’t envy that poor chap from Innocent. I wonder if he imagined he was running into the same kind of deal as the DG? Here to stick it to Tescos (maybe not: they are a supplier, after all) and find oneself lumped along with them in the nasty capitalist expansion stakes. Not quite the same, or fair, to be so simplistic. but Ms. Wark did raise some pretty critical issues.
If we really are serious about this planet saving thing, we to grasp that there are lots of us, getting to be more and more, most of whom have little else to do than earn, aspire, and hence purchase in an upward spiral that has only one end point that I can see, if left unchecked. So while oodles better than a Tesco air-flown mango I’m sure (if a few aisles apart), as a clearly ethical business that started in a fair stall and now is expanding globally, making and distributing and all that stuff, it must be hard to weigh the various considerations.
I myself suffer the same daily concerns with my business (it’s very hard to create anything new without adding to the environmental costs), and often find myself shy of the ideal by demands of family and immediate, vs. far, future. But I do try and avoid getting hit by my own boomerang and mouthing off too much on what others should do whilst not doing it myself (a long, growing and depressing list developing in this regard), and so far have managed to produce a service and, with luck soon, products that actually serve to reduce or reuse when they hit the marketing stream. And not a target in sight!
Finally no, I didn’t rush into carb-con offsetting either, but fear that the essential wisdom of something like this has been tainted in the public’s eyes by some much-ballyhooed efforts being poisoned chalices or schemes designed more to serve agendas and salaries than any decent, global (Kalahari bushmen breathe the same air we’re thinking of trading) environmental ROI.

Back to work:)"

Green. Greener, Greenest.



I think we need a new colour: Greener than green?

It's hard to keep up with it all, much less make much sense of it. Maybe that was the intention?
As I listen to last night's Newsnight (can't believe Ethical Man's piece has been called 'Costing the Earth') on the same subject, here's a selection to choke on along with me as I try and digest it all:

Guardian - You've checked the price and calorie count, now here's the carbon cost
Telegraph - How sinful is your shopping basket?
BBC - Tesco boss unveils green pledges
Indy - Tesco's entrance takes the climate change campaign on to another level altogether
Indy - Tesco invests £500m to create 'green consumer revolution'

Interestingly, as I write, I listen to one of Innocent's top bods struggling to defend their ethical stance that they actually exist to sell more and more, which causes more and more carbon. Interesting dilemma. I wonder if he felt it worth appearing.

Finally, I note that Tescos are planning on selling half price energy light bulbs.

I add here an ad (and their les than green original) I worked up and sent their marketing people over two years ago with a pitch for Junkk.com. I guess this is their reply... nick it.

Talk to the man himself

I'm going to try: Tesco Chief Executive - Your Questions

Here's what I wrote:

"What about supporting other areas of environmental good practice, such as repair and reuse?

There are sites such as http://Junkk.com which are trying to find second uses for your products as they are now in the first instance, and maybe later on could encouarge you to build in (or ask your suppliers/brands to do) second uses to the design.

And the best part is, it could add a new attraction to the product for almost no extra cost!"

A right Royal...

He's at it again (putting one's size nines in one's gob, don't ya know).

Taxpayers see green over Prince's flight

Who will rid us of these troublesome, self-appointed celeb/pol/regal mouthpieces of planet saving, who almost all make me want to buy a Hummer to drive to the airport to fly to Australia to plant an oak in the desert and then get surprised when it croaks and lets off methane decomposing.

I think I was a tad more polite in the post:

"At least at the bottom of this post there are some carbon-offset (one presumes legit and effective) ads and, rather wonderfully, Tiger Moth flights & Queen's 80th £5 coin sales. At least at my cycle of reading . Buy 19 of them and she can hand the keys to junior and he can get there on his own!

It’s all a matter of degree.

I hope he feels his advisers are worth the money they cost us, and his standing as an eco-spokesperson. Tony Blair has already blown his cred (and that of the govt. he heads and whose messages we are meant to heed and follow) to prep his next career's travel requirements hypocrisy-free. And I'm sure Mr. Yeo has a good explanation for his private flight enthusiasm not so long ago, and the entire Lib Dem party are flogging their big cars (to keep on pumping out the gas in new hands) and buying new ones (to add still more).

Meanwhile the rest of us are to take what exactly from such examples, and do what by them?
What they say. Not what they do. Apparently.
I think we need new, and more credible role models.

I think of course HRH is entitled to fly. How else to do his job? But I think for such a thing he should do at his own expense and slap down such silly spin from his munchkins (most of whom can stay at home rather than trying to jump on a jolly) to try to justify it. And I think to gain some credibility back for his beliefs he needs to weigh the positive promo of such awards (or any other eco-adventure) to the negative such bad publicity inevitably attracts if it’s not well structured. It's a fact. Like having an Aston and a Prius. It's going to happen, Assess the bigger picture. Or maybe the chance to schmooze with celebs like Al is just too hard to resist vs. setting an example?"

Indy
BBC - note a slight similarity in the reporting?
Telegraph